Support + Feed × Propeller — Partnership Proposal
Support + Feed community event
Support + Feed

A Turnkey Fundraising
+ Supporter Engagement
Platform for Support + Feed

Generate sustainable, recurring donations and deep engagement — all in one place.

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Overview

Build a recurring donor base. We'll help fill the funnel and keep them giving.

Propeller converts supporter bases into committed monthly donors — building a recurring revenue engine that Support + Feed owns.

Monthly Donors (Sustainers)

The backbone. A recurring donor program with points, rewards, and ongoing engagement that keeps supporters giving long after the campaign ends.

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Flyaway Sweepstakes

Supercharges acquisition. Fans take action for a chance to win a trip — then get converted into Sustainers. Drives fundraising + first-party data at scale.

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In-Venue Activations

Supercharges reach. Concert and festival activations turn live audiences into supporters — and then into monthly Sustainers.

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Actions

Deepens the relationship. Give Sustainers ways to take action beyond donating — driving engagement, retention, and a stronger connection to the mission.

Support + Feed food distribution Maggie Baird cooking demo
01 — Monthly Donors (Sustainers)

Own the Relationship. Fund the Mission.

Propeller activates supporter bases into committed monthly donors — building a recurring revenue engine that Support + Feed owns.

The Sustainer program runs 24/7, 365 — fans can sign up anytime through a dedicated membership page, whether or not there's an active campaign. Sweepstakes and in-venue activations supercharge acquisition, but the program is always on. Sustainers earn points and unlock rewards — turning casual supporters into long-term champions of plant-based food access.

Support + Feed owns the relationship and the data. Every donor, every email, every data point flows back to you — building a first-party audience that grows with every campaign.

  • Points + rewards: Sustainers earn points monthly — redeemable for concert tickets, memorabilia, brand rewards, exclusive drops, flyaway entries, and Propeller Premier
  • First-party data: Support + Feed builds and owns its donor list, email audience, and engagement data across every campaign
  • Always-on engagement: Content, giveaways, and impact updates keep donors active between tours and events

Frictionless

No new hires needed. Propeller plugs into your existing operations and handles everything.

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Fully Managed

Tech, creative, paid ads, donor processing, and reporting — all handled by Propeller.

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Risk-Free

No upfront costs. Propeller's fee is built into the donation flow — you only pay when you raise.

How We Drive Growth

Exclusive Experiences

Ticket upgrades, meet & greets, signed merch, and VIP access

Direct Connection

Impact updates, behind-the-scenes content, and community belonging

Integrated Rewards

Points system with sweepstakes entries, drops, and ongoing perks

Incentivized Referrals

Members recruit other members — earning bonus points and rewards for every referral that converts

50,000+
Monthly Members Activated
Millions
In Recurring Revenue

Nonprofits with active monthly donor programs on Propeller

HRC
Human Rights Campaign
Sierra Club
Sierra Club
Oxfam
Oxfam
Busyhead Project
The Busyhead Project
Looking Out Foundation
Looking Out Foundation
Midwest Princess Project
Midwest Princess Project
02 — Flyaway Sweepstakes

The biggest on-ramp to monthly donors.

Propeller has raised tens of millions through flyaway sweepstakes campaigns across hundreds of artist partnerships.

Each campaign is built around an unforgettable trip — flights, hotel, premium tickets, and a rare experience. Fans enter by taking action for Support + Feed's mission. Propeller handles everything: legal compliance, prize fulfillment, paid media, and follow-up.

One flyaway sweepstakes drives fundraising, fan engagement, first-party fan data, and artist/tour promotion simultaneously via paid social — and every donor enters the Sustainer conversion pipeline.

  • Prize package: Flights, hotel, VIP tickets, and a unique experience
  • Promotion: Paid social ads targeting fans + Support + Feed's owned channels
  • Propeller handles: Airfare, hotel, paid media, legal compliance, and prize fulfillment
  • → Sustainer pipeline: Every fan who takes action is followed up with a monthly Sustainer opportunity
Support + Feed Wondalunch community event
03 — In-Venue Activations

Turn live audiences into monthly donors.

Concert and festival activations are another powerful on-ramp to the Sustainer program.

At concerts, festivals, and live events, a call to action is displayed on IMAG screens or signage, giving fans the option to take action — donate, sign up, or engage with Support + Feed — for a chance to win a nightly prize.

Propeller designs all screens, signage, and digital assets. The venue or artist team just makes sure the video is played.

  • Nightly prize: Ticket upgrade, signed merch, or meet & greet
  • Boost promo via: IMAG screens, Know Before You Go emails, on-site signage, and artist social
  • → Sustainer pipeline: Every fan who takes action is followed up with a monthly Sustainer opportunity
04 — Projection Scenarios

What the numbers could look like.

Revenue projections depend on promotional reach. Here are three scenarios based on who's amplifying the campaigns.

Tier 1

Support + Feed Channels Only

Promotion via Support + Feed's email list, social channels, and website. Conservative conversion assumptions based on owned audience.

Promotion S+F owned channels
Expected entries TBD
Monthly conversions TBD
Projected revenue TBD
Tier 3

S+F + Multiple Artists

Multiple artist partners amplifying across social and email. Propeller helps source aligned artists from our pipeline.

Promotion S+F + multiple artists
Expected entries TBD
Monthly conversions TBD
Projected revenue TBD
Support + Feed community Support + Feed food drive
05 — Artist Connections

We'll make intros where we can.

Propeller works with a wide range of artists and management teams. Where there's alignment with Support + Feed's mission, we're happy to facilitate introductions and help connect artists who want to support the cause.

Artists we've worked with include:

Paramore Hayley Williams Blink-182 Metallica Billie Eilish FINNEAS Noah Kahan Brandi Carlile

Plus activations at Lollapalooza, Bonnaroo, and Broccoli City Festival.

06 — Baseline Results

What campaigns look like in practice.

Results from comparable Propeller campaigns — including nonprofit-driven and artist-supported initiatives.

Flyaway Sweepstakes

Noah Kahan × The Busyhead Project

Multiple flyaway campaigns across 2023–2025 tours raised significant funds through fan donations, with strong monthly donor conversion rates.

$425K+ raised from 24,000+ fans
In-Venue Activation

Noah Kahan — 2024 Tour

In-venue donation prompts at each tour stop drove on-site giving with minimal setup required from the artist team.

$215K raised / 14,209 donations
Monthly Donors

Conversion from One-Time

One-time sweepstakes and in-venue donors are offered monthly membership, converting engaged fans into recurring supporters.

Ongoing monthly conversion pipeline
Festival Activation

Lollapalooza / Broccoli City

On-site activations at major festivals drive both donations and awareness, reaching fans who may not follow a specific artist.

Multi-event activation track record
Support + Feed event
07 — Fee Breakdown

Where the money goes.

Transparent fee structure. Support + Feed nets the majority of every dollar raised.

Sweepstakes Donations

Stripe ~3% OCF 1.9% Propeller 20% Expenses S+F nets 45–78%

Monthly Donations (Sustainers)

Stripe ~3% OCF 1.9% Propeller 15% S+F nets ~80%

OCF (Our Change Foundation) is the 501(c)(3) fiscal sponsor that processes all donations, ensuring tax-deductibility for donors. Stripe is the payment processor. Sweepstakes expenses include prize fulfillment (flights, hotel, tickets) and paid media.

Next Steps

  • 1 Share email + SMS audience sizes so we can model projections
  • 2 Confirm Maggie's availability for content or promotional support
  • 3 Share any past sweepstakes data for benchmarking
  • 4 Share artist prospect list for partnership sourcing
  • 5 Schedule follow-up call to review projections and finalize proposal